BMW Asia delegation and Philippine partners visit BMW Binh Duong
07/05/2024
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THACO AUTO recently hosted a visit from the BMW Asia delegation and their Philippine partners at the brand-new BMW-MINI-BMW Motorrad Binh Duong Showroom. This showroom is the first of its kind in Southeast Asia, built according to the Retail.Next standard.
The delegation visits the BMW-MINI-BMW Motorrad Binh Duong Showroom
During the visit, the delegation received a comprehensive briefing on the BMW-MINI-BMW Motorrad Binh Duong Showroom, including its operations, vehicle sales, and after-sales services. Impressed by the showroom's scale and professionalism, BMW Asia's Philippine partners commended THACO AUTO's successful implementation of the Retail.Next model. The visit also served as a learning opportunity for the partners, providing insights into the showroom's design and operational practices.
Retail.Next standards create a difference from space utilization, design style to advanced digital technologies
THACO AUTO opened the BMW-MINI-BMW Motorrad Binh Duong Showroom complex in 2023. The showroom boasts a unique and flexible design, featuring multi-functional areas seamlessly integrated with open spaces. This innovative approach, coupled with the integration of digital processes and technology, creates a modern and engaging shopping experience for customers.
The delegation visits the BMW-MINI-BMW Motorrad Binh Duong Showroom
The group also visited the BMW Sala Showroom, a THACO AUTO BMW showroom conveniently located near the city center of Ho Chi Minh. Renowned for its luxurious ambiance, the showroom features a modern display space with functional areas thoughtfully designed to provide a comprehensive customer experience.
